5 Sep 2017, 1400 – 1530 @ Room A - Acacia

Not many expected the victory of Donald Trump during the election campaign in 2016. But a German linguistics scientist predicted it multiple times. The reason why she was so sure: Trump uses a very simplified language which is easy to understand for common people. He is even able to create strong images. While Hillary Clinton speaks in a very academic way and creates a huge distance to ordinary people.

Which role does the wording a candidate uses play? Is a simplified language the key factor of success? Does a simplified language necessarily imply populism and polarization? These are the questions we want to discuss in this session.