Reframing the Narrative on Environmental Communication

The climate crisis is one of the defining issues of our time. With the world experiencing the jarring effects of climate change, more and more people across the globe are becoming increasingly aware of the issue. But despite almost all scientists agreeing that climate change is happening, why do so many still reject the need for action? Does framing climate change simply as an “environmental issue” allow the public to treat it separate from society, politics and culture? How can we move away from the traditional “information deficit model” and communicate the climate crisis in a more effective and engaging manner?