I started Splice to help drive the transformation of the media industry in Asia. I believe we are seeing the unravelling of the mass media model into niche media start-ups serving smaller but highly engaged communities. I have been in media for over two decades. I’ve worked in radio, TV, newswires, a magazine, and online. I started out on the production side as a journalist, and later had the privilege of running what was then Asia’s biggest digital news operations at Yahoo.