Election Campaigning

5 Sep 2017, 1400 – 1530 @ Room B - Banyan

Twitter, Facebook, Instagram as well as Whatsapp, Snapchat and WeChat are popular communication channels especially for the young generation. The number of people using these services is just amazing. Campaigners and candidates have to approach their target group online to make their campaign a success. We will show advantages of these tools and how to use them successfully. We will talk about online campaigning, the use of data and authenticity.